Bright Lights
Big Mac
Advertising
Bright Lights Big Mac was really a revolutionary campaign that pivoted McDonald’s out of their usual lame safety net to a direction with a different attitude. The concept derived from the idea that McDonald’s need to compete in the late night market. This campaign touched elements in OOH, Tv, radio, social, and digital.
The world of 24 hour people
Cargo Collective, Inc. Los Angeles, Calif.