Work of Alia Al-Harithi

Mark

McRib

Advertising



McRib. This campaign’s objective was to capitalize off of the crazed fans that await the products return to the market each year. The concept was a comeback tour that had elements of OOH, print, radio, a website, and tv. The big activation piece was a tour bus that was strategically placed outside of music venues in Los Angeles that handed out swag.

American Advertising Awards:
Silver, poster campaign
American Advertising Awards:
Silver, OOH campaign
American Advertising Awards:
Bronze, Integrated advertising campaign



Year of the pig...

Three years early



Cargo Collective, Inc. Los Angeles, Calif.